conscious-quantum-realm
What if karma meets the dharma ....? let's explore the conscious life on earth and beyond
[ PROJECT VIDAR ]
ART | ARCHITECTURE | BRAND | DESIGN | INHOUSE | DEVELOP | & MORE
fictional-conceptual experiments
FIQA-SIGNATURE MOMENT
signature moment
From Tree to Triumph: The Metamorphosis of the Logo The inscription obsessed. Its meaning consumed the founders and it blew just enough in their faces to resonate with their own craving to be free. And the symbol was powerful, but somehow incomplete. Yes, it spoke of freedom, but it was not ferocious, it was not an untamed spirit; that was not freedom. They experimented, sketching countless variations over days which merged into weeks. A visual representation of the wild warrior within each of us. They envisioned a logo not like a symbol but like a battle cry. Finally, some progress was made. They flipped the symbol on its head with a stroke of the inspired defiance.
A ferocious crown was a passive tree, reaching for the sky now, deep roots digging down into the earth, a powerful proclamaiton of strength and resilience. And what began with this inversion became the bedrock of the Vidar brand. Rebellion was what it wasn’t just an aesthetic choice. It shook up the status quo, encouraging the wearer to rise up from the hell that is being penned in and embrace the darkness that wanted to crawl out. This was then a badge of honor, a seal marking membership in a tribe of untrammelled souls, an inverted crown.
Crafted from Starlight: Typography escaped the meanness of information transfer, as the Font's Celestial Dance For Vidarr. It was about chiseling emotions into the very fibre of their essence. A font that mirrored the brand’s duality — a font that loomed with the wild in the forest, but glittered in the starlight with the celestial of a warrior. The process of design unfolding began like an epic story. The essence of Vidarr was not captured; many times, this was discarded, discarded many times. The claws of a mythical beast tearing through the undergrowth was the only thing the strokes could be, and had to be, bold and fierce. But they desired an undercurrent of elegance, a faint, polite gesture toward the celestial ancestry of the Vidarr warrior.
This was a masterpiece of controlled chaos. He in turn penned the letters, each edge sharp and defined, each a reminder of the spirit of the one wearing them. But the series did things its own way. But their endings weren't blunt, they flared in a starry flare, shooting stars, the tips of mystical blades torn from the core of a supernova. This was a font that either danced between earth and the ethereal, or what perfect embodiment of a Vidarr font?
Vidarr was not a logo; it was a living, breathing thing. Spirit of the wild, spirit of the cosmos was woven into every stitch, every button, each hand crafted garment. Brand’s logo is never lacking reminder of its core to defy the limitations, and embrace the wild royalty. The font speaks of celestial battles in the form of untamed earth victories. Vidarr's innovative spirit refl ects ancient and modern.
Vidarr was not a logo; it was a living, breathing thing. Spirit of the wild, spirit of the cosmos was woven into every stitch, every button, each hand crafted garment. Brand’s logo is never lacking reminder of its core to defy the limitations, and embrace the wild royalty. The font speaks of celestial battles in the form of untamed earth victories. Vidarr's innovative spirit refl ects ancient and modern.
